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97 Charlotte Street
London, W1T

Popcorn Outdoor specialise in out of home and digital out of home marketing. With our network of digital screens and 6-sheet poster sites, we help your campaign to target the 16-24 demographic in students' unions and music venues.

Case Studies

 

Waggy Tails Photo booth - O2

O2 Photobooths launched a campaign running over 6 nights at the O2 Academy Islington. There were 3.7k visitors at the venue during the period with 83% interaction with the photobooth, enough to get O2’s tails wagging! The photobooth showed the users on screen with an animated waggy tail as part of an augmented reality experience

Users tapped an illuminated button to take a photo of themselves with a waggy tail. The photo was uploaded to a secure area for moderation and a unique QR code was served to the screen for the user to scan and share their #waggytails photo via their social networks

“We have worked with Popcorn on a multitude of occasions to support O2 campaigns in Universities and Live Music Venues. We chose Popcorn Music Venues to run an integrated photo booth campaign to support the launch of O2's #waggytails and were extremely pleased with the results. Popcorn helped us deliver an engaging activity in the perfect environment and we look forward to working on the next project with them”
Jenni Gabbarelli
Out Of Home Director
Havas Media

Student Broadband - Sky

In September 2014 Sky ran a campaign to promote their 9-month student specific contract

Popcorn were the perfect partner for this campaign. In order to reach the maximum audience we ran the campaign nationally on both 6-sheet posters and digital screens throughout music venues and students’ unions. 

Amazon Instant Video - Amazon Student

Amazon Instant Video used the Popcorn Outdoor network for a 5-part campaign showcasing some of it's finest shows. With a special offer for students, it was an ideal way to target their key demographic. Using a mix of posters and digital, the campaign reached over 80% of the student population.